In Lieu, a female-led, family-owned Hong Kong brand, is proud to support the city’s fight against single-use plastics with the launch of its sustainable hydration solutions in early 2025. In line with Hong Kong’s updated 'Plastic Free Initiative,' In Lieu’s still and sparkling natural mineral water will be packaged in infinitely recyclable aluminum cans, providing an eco-friendly alternative to traditional PET bottles. Aluminum’s superior recycling rate and low carbon footprint make it a key player in reducing waste and promoting a circular economy.

Sourced from the pristine Ta-Pieh Mountains, In Lieu offers a premium hydration experience while addressing the environmental challenges posed by plastic pollution. By prioritizing sustainability, the brand aligns with Hong Kong’s growing efforts to reduce plastic consumption and support eco-conscious living. This initiative demonstrates In Lieu’s dedication to empowering local communities to make greener choices, supporting the government’s plastic ban, and contributing to a more sustainable future for the city.