Our Commitment
A more thoughtful approach to hydration.
Purpose in Practice
Our commitment to responsible business extends beyond our products. We believe companies have a role to play in creating positive outcomes for people, communities, and the environment.
This belief shapes how we source, package, partner, and grow. It informs our approach to environmental stewardship, community engagement, and the long-term decisions we make as a business.
We view sustainability not as a standalone initiative, but as an ongoing responsibility embedded within our operations and company culture.
Thoughtful Materials
The choices we make about materials matter.
We package our water in aluminum, a durable and highly recyclable material that aligns with our commitment to reducing waste and supporting a more circular future. We continually evaluate opportunities to improve the environmental performance of our products while maintaining the quality and experience our customers expect.
Our approach is guided by a simple principle: thoughtful design should serve both people and the planet.
Responsible Operations
Responsibility extends beyond the products we create.
We seek to work with partners who share our values, maintain high standards throughout our supply chain, and continually improve the way we operate. From sourcing and production to logistics and customer experience, we aim to make decisions that support long-term sustainability and responsible growth.
We recognize that progress is ongoing, and we remain committed to learning, improving, and strengthening our practices over time.
Community Impact
Access to clean water, environmental stewardship, and community wellbeing are closely connected.
As our business grows, we seek opportunities to support charitable initiatives, community programs, and organizations whose work aligns with our values. We believe positive impact can take many forms and are committed to contributing where we believe we can create meaningful and lasting value.
Our approach is guided by purpose rather than a single initiative, allowing us to support causes that are relevant to the communities and environments connected to our business.
Climate Action
We recognize that meaningful climate action begins with understanding impact.
As a growing business, we are focused on building a clear picture of our environmental footprint across our operations and supply chain. We believe responsible decision-making requires transparency, accountability, and a willingness to continuously improve.
Our current priorities include strengthening circularity through aluminum packaging, improving visibility into carbon impacts, and identifying opportunities to reduce emissions across sourcing, logistics, and operations. We continue to evaluate how our products and processes can contribute to a more resource-efficient future while maintaining the quality and experience our customers expect.
Rather than relying on broad environmental claims, we are committed to measuring, learning, and reporting our progress over time. Further details on our climate-related initiatives, goals, and reporting approach can be found in our Impact Report.
Long-Term Stewardship
We view sustainability as a long-term responsibility rather than a destination.
Our purpose and impact commitments are reviewed by company leadership and help inform long-term business decisions across the organization. As we continue to grow, we remain committed to evaluating how our products, partnerships, and operations can contribute positively to the people and environments connected to our business.
We believe meaningful progress comes from consistent action, thoughtful decision-making, and a willingness to continuously improve.
Impact Report
A reflection of our approach to responsible growth, circularity, water stewardship, and community impact.
Thoughtfully documenting our progress, priorities, and the work still ahead.
Human Rights & Responsible Business
At in lieu, we believe respect for human rights is fundamental to responsible business.
We are committed to conducting our business in a manner that respects the dignity, wellbeing, and rights of all people connected to our operations, including employees, contractors, suppliers, customers, and the communities in which we operate.
Our approach is informed by internationally recognized human rights standards, including the United Nations Guiding Principles on Business and Human Rights, the Universal Declaration of Human Rights, and the International Labour Organization's Declaration on Fundamental Principles and Rights at Work.
We support principles including equal opportunity, fair treatment, freedom from discrimination, safe working conditions, and respect for human dignity. We seek to work with partners and suppliers who share these values and expect responsible business conduct throughout our value chain.
As our business continues to grow, we remain committed to reviewing and strengthening our practices to support these principles.
